深圳信息职业技术学院学报

中国社会正以移动互联网、云计算、大数据等技术平台为基础,完成从"+互联网"到"互联网+"的转型,突显一种互联网思维,进入"互联网+"的社会新生态和新常态。高校思想政治教育的对象正"互联网+"化,表现为当代大学生的网络化生存,移动互联网已成为其认知的拟态环境和象征性现实。在"+互联网"时代,高校思想政治教育模式创新存在两个困境:手段创新落后于理念创新,理念创新又落后于技术和社会发展。在"互联网+"时代,高校思想政治教育模式创新应当尽量与技术发展保持同步:建立高校思想政治教育的移动互联技术平台,开发App;建立高校思想政治教育的O2O模式;以学生为中心,关注其学习体验;强化学生的极致体验,注重粉丝效应。

Based on the modern technologies such as mobile Internet, cloud computing and big data, Chinese society has transformed itself from "+ Internet" to "Internet +", which characterizes as the internet thinking and turns into the "new social ecology and the new normal state of "internet +". The object of ideological and political education is in the state of "internet +" survival, which means the students live in the world of the internet. And the mobile internet has become the virtual environment and the symbolic reality in which contemporary college students perceive. In the period of "+ internet", two limitations in the innovation of ideological and political education are that the innovation of methods fall behind that of notions and the innovation of notions lag behind the development of technology and society. While in the period "internet +", some measures for the innovation of ideological and political education should be taken to keep pace with the development of technology, such as to establish mobile internet technology platform, to develop App, to set up O2 O teaching mode, to pay attention to students' learning experience and to emphasize the fan effect.