深圳信息职业技术学院学报

采用文献分析、问卷调查、实地考察和数理统计等方法，对大学生在创新创业价值目标、评价和选择方面的认知进行调查和研究。调查结果显示，大学生对创新创业的个人利益追求较为明显，而在社会责任和爱国主义精神方面认同度有待提升。通过构建由社会、家庭、学校和学生共同参与的多维协同环境，减少创业障碍，打破市场壁垒，加强政策宣传，提升大学生的创业价值观教育等方式，激发大学生的创新创业热情和实践能力。

Using methods such as literature analysis,questionnaire surveys,on-site investigations,and mathematical statistics,this study investigates and examines college students' cognition regarding the value goals,evaluation,and choices in innovation and entrepreneurship.The findings reveal that college students exhibit a more pronounced pursuit of personal interests in innovation and entrepreneurship,while their recognition of social responsibility and the spirit of patriotism requires improvement.By constructing a multi-dimensional collaborative environment involving the joint participation of society,families,schools,and students,this paper proposes reducing entrepreneurial barriers,breaking down market obstacles,strengthening policy advocacy,enhancing entrepreneurial values education for college students,and stimulating their enthusiasm for innovation and entrepreneurship as well as their practical abilities.